Kasuwa
Marketplace
Nigeria's first livestock marketplace with muzzle biometric cattle identification, Paystack escrow payments, NIN-based KYC, and four Nigerian languages.
Nigeria's first livestock marketplace with muzzle biometric cattle identification, Paystack escrow payments, NIN-based KYC, and four Nigerian languages.
The project
Kasuwa is tackling one of Nigeria's most fragmented industries: livestock trading. Cattle markets in Nigeria operate through informal networks, with no price transparency, no buyer protection, and no reliable way to verify the identity of the animal being purchased.
MOW Designs was engaged to design, prototype, and document the full platform — delivering a 58-page Figma wireframe, a fully interactive HTML/CSS mobile prototype built from the wireframe, and a 142-task Jira product backlog spanning 12 epics.
The standout innovation: muzzle biometric cattle identification. Each animal is fingerprinted via its unique muzzle pattern, creating a tamper-proof permanent identity linked to the platform's registry. This makes livestock fraud and theft dramatically more difficult — a first for the Nigerian market.
Capabilities
Deliverables
The challenge
Nigeria's livestock trading ecosystem is built on in-person trust — knowing the seller, knowing the animal. Moving that online requires solving for identity at two levels: the identity of the human, and the identity of the animal itself.
Livestock theft and misrepresentation are endemic. We designed a muzzle biometric system where each animal's unique nose print serves as its permanent ID — impossible to fake or transfer.
Peer-to-peer livestock payments carry high fraud risk. Paystack escrow — funds held until both parties confirm — creates the buyer confidence needed for digital transactions.
Many livestock traders are not smartphone-native. The UX had to be learnable in minutes, with multilingual support for Hausa, Yoruba, Igbo, and English.
NIN-based identity verification ensures the platform complies with Nigerian financial regulations while keeping friction low for legitimate users.
How we approached it
Studied the Nigerian livestock trading ecosystem — who buys, who sells, where transactions happen, and what makes them fail. Identified key personas across urban and rural contexts.
Mapped the full product — onboarding, listing, search, verification, messaging, payments, escrow, dispute resolution, and admin. Each epic translated into sprint-ready Jira user stories.
Designed every screen, state, and edge case — from onboarding to cattle listing to escrow release confirmation. A living spec the dev team can build directly from.
Converted key flows into a clickable prototype — giving stakeholders a realistic feel for the product without writing React Native code first.
142 tasks across 12 epics, prioritised and sprint-ready. Included acceptance criteria, dependencies, and implementation notes for each story.
Languages supported
Key innovations
Muzzle print identification — a unique nose pattern scan creating a permanent, tamper-proof animal identity record.
Paystack-powered P2P escrow releasing funds only when buyer and seller both confirm the transaction.
NIN-based identity verification built into onboarding — compliant, streamlined, and non-intrusive.
The outcome
Kasuwa received a complete, build-ready product specification — from a high-fidelity interactive prototype to a fully populated Jira backlog. The muzzle biometrics system design was a first for the Nigerian agricultural technology space.