MOW Designs
Agency Assets
A comprehensive internal brand and growth package — investor pitch deck, LinkedIn content strategy, social assets, and a sector-level opportunity audit of the Nigerian market.
A comprehensive internal brand and growth package — investor pitch deck, LinkedIn content strategy, social assets, and a sector-level opportunity audit of the Nigerian market.
The project
There's an old saying about cobblers' children going without shoes. For digital agencies, the equivalent is a beautiful client portfolio and a neglected internal brand. At MOW Designs, we decided to eat our own cooking.
We developed a comprehensive internal brand and business development package: a 10-slide investor pitch deck, a 24-post LinkedIn content calendar with full pillar breakdowns, two social carousel designs, and a sector-level opportunity audit covering 15 Nigerian brands across 7 industries.
This package became the foundation for how we pitch, how we grow our own audience, and how we think about the Nigerian market we operate in. It also serves as a proof of concept — demonstrating to clients exactly what we can produce for them.
Capabilities
Deliverables
What we built
A concise, visually compelling pitch deck covering the problem, MOW's solution, market size, traction, team, and ask. Designed to work without a presenter — the slides tell the story on their own. Built in PowerPoint with a custom design system for easy updating.
A 24-post content calendar mapped across four pillars — thought leadership, case studies, team culture, and industry insights. Each pillar had defined post formats, hooks, and CTAs. The calendar gave us 6 weeks of planned content from day one.
Two multi-slide carousel designs for LinkedIn — one on the Nigerian tech opportunity, one on the MOW story. Each carousel was designed to drive saves and shares, with a strong first slide hook and a clear CTA on the last slide.
A sector-level audit of 15 Nigerian brands across 7 industries — fintech, agri-tech, e-commerce, logistics, health, education, and real estate. Identified digital gaps, positioning opportunities, and potential client conversations for each sector.
Why we did it this way
The Nigerian digital market is large, underserved, and accelerating. But many agencies pitching into it rely on generic case studies from other markets. We wanted to build our credibility with concrete, locally-grounded analysis.
The opportunity audit wasn't just a sales tool — it forced us to do the research that sharpened our own positioning. By studying 15 brands across 7 sectors, we identified exactly where the pain is, exactly what solutions are missing, and exactly how to articulate MOW's value to those specific clients.
The LinkedIn strategy followed the same logic: don't just post about design and tech — speak directly to the business decision-makers in the sectors we identified as priorities.
Every claim in the audit was backed by public data, company websites, and market reports — not assumptions.
Named brands, named gaps, named opportunities. Vague analysis doesn't open doors — specific insights do.
Every asset was designed to be updated easily. The pitch deck's modular slides can be rearranged for different conversations without a full redesign.
The outcome
This project proved something important: the rigour we apply to client work applies equally when we're the client. The pitch deck has opened conversations with investors. The LinkedIn strategy has grown our audience. The audit has directly influenced which sectors we pitch into first.
And the process of building it made us a better agency — more opinionated about the Nigerian market, more specific in our positioning, and clearer on exactly who we can help most.