Client
Our team partnered with NOLO, a dynamic brand focused on the intersection of gaming and physical sports, offering an immersive experience that blends digital competition with real-world athleticism. With a passion for high-energy activities, NOLO caters to a community of gamers and sports enthusiasts, delivering a brand that embodies excitement, competition, and teamwork.
Concept
The NOLO logo is a modern, text-based design that emphasizes simplicity and connectivity. A distinctive feature of the logo is the underlining smile that links the two “o’s,” symbolizing the sense of community and shared joy found in both gaming and sports. The smile represents the excitement, fun, and teamwork Nolo brings to its audience, while the clean typography conveys a bold and approachable brand identity. This design underscores NOLO’s mission to create positive, engaging experiences that unite players in the spirit of competition and collaboration.